Transformers: Dark of the Moon
The second film in the franchise may have been underwhelming, but director Michael Bay has promised to rid the third film of bloated sub plots and lame humour. Instead, it will focus on more action and danger. The thirty second Super Bowl ad certainly hones in on the action side of the film, with shot after shot of robot on robot action.
Infuriatingly, Bay still seems determined to make it almost impossible to know what you're actually seeing on screen. But hopefully the fast cuts are just for the trailer.
We'll see for ourselves when it's released 1 July.