Hollywood comes to... E20! Nicole Scherzinger brings the glitz (and another racy performance) to launch of Westfield Stratford
By Iona Kirby
Last updated at 7:58 PM on 13th September 2011
It was the opening of Europe's largest megastore and saw thousands of shoppers descend on East London to experience the state of the art shopping centre.
So it was only fitting that one of the biggest solo artists of the moment join in on the fun and deliver a show-stopping performance to mark the occasion.
Nicole Scherzinger arrived on the red carpet in a cutaway black bodycon dress and purple platform heels.
The big reveal: Nicole wore a leather coat which she whipped off to reveal an even racier outfit underneath
Flying high: Nicole was lifted into the air by two dancers during one of her songs
But she swiftly changed into a black leather number covered in tassels and chains for her performance, along with a pair of chunky black boots.
The singer was one of the first to descend the escalator of the shopping centre at the beginning of her five song set.
She wore a fringed leather coat in red and black, the colours of the Westfield logo, to take to the stage, which she later whipped off to reveal the even saucier outfit underneath.
Glitz; Nicole brought a touch of Hollywood to the East London venue
Dancing queen: Nicole was the big draw at the megastore shopping centre's launch
Nicole was accompanied onstage by several dancers, two of whom were wearing shiny metallic trousers and lifted the popstar into the air during one of her songs.
She was watched by thousands of excited fans at shoppers who surrounded the stage to watch this morning's performance.
Nicole took to the stage after a ribbon cutting ceremony which was spearheaded by fellow popstar Pixie Lott and Mayor of London Boris Johnson.
Racy: Nicole performed the five song set for excited shoppers and fans at today's launch
Westfield opened its doors at 8am and long queues quickly formed outside shops until they were open for business at 10am.The shopping centre contains 300 shops, 70 bars and restaurants, a 17 screen 3D Vue cinema and a 14 lane bowling alley.
Other celebrities roaming the megastore's brand new floors included Kelly Brook, who was in the New Look shop, and TV presenter Nick Grimshaw, who hosted the event.
Show-stopping: Nicole gave a five song performance at Westfield Stratford launch
IN: Nicole arrived in a cutaway dress before changing into her stage outfit
... and OUT: Post-performance Nicole arrives at Heathrow Airport for a flight back to the U.S.
As many as 200,000 shoppers are estimated to have walked through Westfield Stratford's doors on its debut day.
It consists of 1.9million square feet of retail and leisure facilities and 1.1million square feet of office space.
It also has a whopping 5,000 car parking spaces.
Curvalicious: Kelly Brook was on hand to open the New Look store in the new shopping centre
Blonde ambition: Pixie Geldof looked cute in a blue and white polka dot dress as she launched the new mall
Boris Johnson said of the store: 'Westfield's Stratford City project is setting the pace for the transformation of east London. It is one of the most important legacies of the 2012 Olympics.
'It will create 18,000 jobs and, as a result of Westfield's investment, have some of the most modern additions to London's public transport infrastructure.'
Open for business: An estimated 200,000 shoppers walked through the doors today
Emporium: Westfield Stratford is Europe's largest shopping centre
Read more: http://www.dailymail.co.uk/tvshowbiz/article-2036883/Westfield-Stratford-City-Nicole-Scherzinger-brings-glitz-shopping-centre-opening.html#ixzz1XrVlWfAU