Strictly flawless: Alesha Dixon is new face of Avon
By Maysa Rawi
Last updated at 4:32 PM on 15th November 2011
She's unlikely to be doing any door-to-door selling but Alesha Dixon has just been announced as the latest face of Avon.
The Strictly Come Dancing judge showed off her flawless skin for the cosmetics campaign.
The 33-year-old has been given a newly created role as the Beauty and Empowerment Ambassador for the UK and Ireland.
She will also act as spokeswoman for Avon's make-up category and support domestic violence initiatives.
Ding, dong! Alesha Dixon is as Avon's Beauty and Empowerment Ambassador for the UK and Ireland
Avon UK has donated over £500,000 to its charity partners Refuge, Women’s Aid and UN WOMEN, to help end violence against women.
Alesha will look to help increase that figure next year by promoting the british brand's Empowerment product .
She joins a line of celebrities that represent the beauty giant, including actress Reese Witherspoon and Black Eyed Peas singer Fergie.
Alesha said: 'I’m so incredibly proud to partner with Avon, a company that empowers women and brings beauty to their lives.
'Being the face of Avon make-up means I’ve discovered so many amazing beauty treats that I can’t wait to share.
Good cause: The Strictly Come Dancing judge will support domestic violence initiatives
'But more importantly Avon has a real heart and a true passion for helping to improve the lives of
Beauty treats: Alesha Dixon leaves a photo shoot in London with a handful of Avon bags
women, so I hope to make a difference through generating awareness for a cause that is so close to me.'
Her first beauty campaign will see her launching the brand’s latest foundation innovation, Ideal Flawless.
The Ideal Flawless range will offer Avon’s widest shade selection with Alesha appearing in brochures from February 2012.
Alesha says: 'With Avon’s Ideal Flawless, I’ve discovered a foundation that gives immaculate coverage and celebrates my natural complexion.”
Avon’s marketing director, Allyson Russell is thrilled with the signing: 'We are honoured to welcome Alesha as our Beauty and Empowerment Ambassador and believe she will give a strong voice to our commitment to empowering women.
'Alesha possesses an undeniable beauty and confidence that women admire - we know she will resonate so well with Avon’s Representatives and customers.'
Alesha shot to stardom when The BBC controversially chose her to join the Strictly panel in 2009 to replace 67-year-old Arlene Phillips.
She was chosen following her success as a contestant on the show in 2007 when she won the competition with professional dancer Matthew Cutler.
The singer has reworked Dame Vera Lynn's classic Second World War anthem We'll Meet Again to support the Poppy Appeal.
Alesha will be taking questions on Twitter today @Avon_UK @AleshaOfficial.
WATCH ALESHA DIXON SINGING WE'LL MEET AGAIN....
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