How sweet! TOWIE's Lydia Bright is among the stars who appear in a fantasy world of giant cupcakes for Children In Need

By Marcus Barnes

Last updated at 9:44 AM on 3rd November 2011

Some of the country's more familiar female stars have banded together for a colourful campaign as part of this year's Children In Need.

Elen Rivas, Jo Whiley, Kristina Rihanoff, Gemma Atkinson, Alesha Dixon and Lydia Bright appear in a bright, bold fantasy world entitled The Land Of Cake Believe to aid the charity's forthcoming appeal.

The stars pose with large cakes, gingerbread men and lollipops for the special shoot.

A hole lot of fun: Lydia Bright parks her backside inside a doughnut in her shoot for Children In Need's Land Of Cake Belief campaign

Lydia Bright from The Only Way Is Essex poses in a tiny green spotted top with even smaller blue shorts, yellow sock and red heels - her backside sunk into a doughnut and gingerbread replicas of Pudsey Bear at her feet.

While Alesha Dixon sits on a swing made from a large candy cane, wearing a silky pink dress with matching heels that have cakes on the end of them.
Former Hollyoaks star Gemma Atkinson perches herself on a giant cupcake pretending to eat a giant Smartie.

Smartie pants: Former Hollyoaks star Gemma Atkinson puts a huge sweet to her mouth

She wears a glittering red and pink dress, her heels decorated with teddy bears.

Elen Rivas beams as she places a cherry on top of a cupcake in her shot - she wears a blue dress with cherries in her hair.

Kristina Rihanoff plays hostess, carrying her cake with hand - she's the only participant whose outfit is a perfect match for the cake she's posing with.

Highs and lows: Alesha Dixon plays on a swing while Elen Rivas ascends a mini ladder in their fantasy shoots

At your service: Kristina Rihanoff wears a dress that matches her cupcake

Jo Whiley plays it simple, opting to pretend to take a bite from her huge gingerbread Pudsey.

The ladies are helping to promote Children In Need's campaign to encourage the people of Britain to bake goodies and raise funds for this year's appeal.

Many of the sweets and treats in the shoot are giant versions of Asda’s Children in Need baking goodies.

Taking a bite: Jo Whiley goes for Pudsey's head in her shot

This year marks Asda’s eleventh year as BBC Children in Need’s fundraising partner, selling exclusive baking ingredients, Pudsey and Blush products, T-shirts and many more Pudsey goodies to help raise much needed funds.

Asda is aiming to raise a whopping £1.75million this year to support the appeal.

Meanwhile One Direction and Susan Boyle have recently been confirmed to perform at this year's Children In Need.

Model behaviour: Elen and Lydia model Children In Need items that are available from Asda

The X Factor group will open the appeal night programme with their new single Gotta Be You, while Miss Boyle will sing a track from her forthcoming album Someone To Watch Over Me.

They will be joined by JLS, Westlife and The Children in Need Collective, who will play this year's Children In Need single Teardrop.

The Collective includes Gary Barlow, Ed Sheeran, Ms Dynamite, Labrinth and Tulisa Contostavlos.

The show, which is broadcast live on BBC One on November 18, will also include appeal films from Kylie Minogue, Jessie J and Cheryl Cole and Sir Terry Wogan, Tess Daly, Fearne Cotton and Alesha Dixon will be presenting.