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Thursday, December 29, 2011

Fashion Week SS 2012

The other worldly hair and make up emerges

The sumptuous collection of vibrant prints on hangers ready to be launched on the runway.
Bruno Basso discussing the styling with the model dressers before the show...




The Show













Above is the article that is about to be published in Sao Paulo Brazil in revista B magazine.
Below is the edited english version. It was an amazing show and brilliant to meet and chat with Bruno Basso.


The Brazilian Anglo design duo Basso & Brooke have been part of the established London fashion label club since 2004 when they were given the prestigious Fashion Fringe award. Awareness of their ground breaking and pioneering use of digitally printed patterns were confirmed when Vogue championed them as ‘ones to watch’ in their annual ‘Vogue list’, and they won best new designer at the Elle Style Awards. Christopher Brookes completed his fashion studies at the famous Central St Martins. Bruno Basso has a marketing and advertising background and found his creative penchant for print was given life with Christopher Brooke’s simply crafted pattern cutting and tailoring skills. In 2009 Michelle Obama made headlines wearing one of the label’s pieces, making Basso & Brooke one of the very first UK designers to be worn by the First Lady. The duo think of their label as a lifestyle brand and have a highly successful interiors collection as well as seasonal fashion collections.
I met Bruno at London Fashion Week in September after their show. He is a small, good looking unassuming man. The most striking aspect being his large brown eyes framed by thick almost joining in the middle eye brows.
I asked him what was the inspiration for this seasons collection. An amazing journey by car was described from London to Beijing, driving for weeks in relentless Siberian twilight. I scribbled down lots of notes as he verbally painted for me images of the amazing sunsets on the Siberian plains, how his Brazilian roots form a foundation in his concepts, tropical colours, organic lush plant like shapes seem to always creep in to create the almost other worldly realism and constructivism of his Art. For me this recent collection 'is' the stuff of art installation, the body and flesh it is adorns the gallery.....
Christopher Brooke the gallery curator frames the art in perfect balanced simple silhouettes and drapery. The effect is elegant and sassy and recognizable as the Basso and Brooke brand. Bruno told me he designs for intelligent women. I take this to mean cultured, knowledgeable and aware that fashion of his and Christopher's creation is a timeless investment...
Their collections are stocked worldwide.