Jacqui Ainsley puts the 'Oooh' in Boux Avenue as she launches lingerie range with Theo Paphitis

By Daily Mail Reporter
Last updated at 12:16 PM on 11th April 2011

She first stole millions of men’s hearts in a sexy Lynx campaign and now Jacqui Ainsley as stripped down to her underwear for another project.
Guy Ritchie’s girlfriend is the new body for lingerie brand Boux Avenue, which was launched by Dragons’ Den star Theo Paphitis.
The 29-year-old model posed in a Rococco support balconette bra and a pink Valentine satin corset for the shoot.

Lounging about: Jaqui Ainsley lies back on a white fur rug while posing in the Boux Avenue provocative lace balconette bra, worth £26

Jacqui then changed into the brand's provocative lace balconette bra, worth £26 followed by the Ava vintage floral balconette bra, £24, to show off her curves.
She might be due to give birth to Guy Ritchie’s baby in September, but the pregnant model looked stunning at the launch in a classic white dress.
Jacqui and Theo launched the new lingerie range at London’s exclusive night spot Sketch, with Guy Ritchie tagging along for a peep too.

The beauty, who’s four months pregnant, said of the range: ‘Boux appealed to me as a novel concept filling a much needed niche I the market – and knowing Theo was at the helm it was sure to be a success.

Waiting for Guy? Jacqui poses on a gold satin bed spread in a Ava vintage floral balconette bra, £24, and matching knickers from Boux Avenue

Cheeky: The 29-year-old model posed in a black lace one-piece bodysuit and a pink Valentine satin corset

Cheeky: The 29-year-old model posed in a black lace one-piece bodysuit and a pink Valentine satin corset

‘Boux Avenue lingerie is desirable, delicately detailed, beautifully designed and affordable.
‘I loved putting the ‘Oooh’ in Boux – now it’s your turn’, she said after pouring her curves into the new range.
Jacqui has been dating her 42-year-old Lock, Stock director for a year and says she has never felt better.
She said at the launch: ‘For me at the age I am now, I feel the best I have ever felt, mind, body and spirit.’

Soon-to-be mother: Jacqui is due to give birth to her first child in September and has been dating the father, Guy Ritchie, for a year

And despite dating a director, she has no plans to appear on the big screen herself.
‘I am happy sticking with modelling’, she says.
Boux Avenue caters for sizes 30A to 40G and will eventually go all the way to K.

To find out more about Boux Avenue, visit www.bouxavenue.com