Tamara Ecclestone and Amy Childs help boost Ultimo's sex appeal as lingerie brand sees record year

By Sadie Whitelocks

Last updated at 6:10 PM on 27th December 2011


Tamara Ecclestone, Amy Childs and Michael Bublé’s Argentinian wife Luisana Lopilato have all stripped down this year.

Posing in nothing but racy underwear the three women have helped boost Ultimo's latest lingerie lines.

They follow in the footsteps some of the world's most glamourous women including Penny Lancaster, Helena Christensen and Kelly Brook.

Millionairess Tamara Ecclestone is just one of the famous faces to model Ultimo lingerie this year

Thanks to its new recruits Ultimo has celebrated record profits, enabling further expansion.

Michelle Mone the founder of Ultimo, who was awarded an OBE for her services to business, praised the women and said that next year promises to be even bigger.

'This year we have unveiled some amazing images designed to best showcase our collections and it has been fantastic to be involved with some incredible women.'

'Signing Michael Buble’s wife Luisana is one of our biggest international stars and the response we have had has been phenomenal.

'It took me a long time to get her but I refused to give up.'

The mother-of-three has also stripped down to model her own designs in the past, giving her insight into what it takes to be a successful ambassador.

Buenos-Aires-born Luisana has previously fronted campaigns for Coca Cola and L’Oreal and is an award-winning actress in her South American homeland

Michael Bublé's wife Luisana Lopilato shows off her curves in the label's boudoir-inspired winter collection

Ultimo's new ranges have included the Bra Queen for Tesco, as modelled by Amy Childs (right) and the Adore Moi collection exclusive to Debenhams fronted by Robbie Keane’s wife Claudine (left)

Mone's new ranges this year included the Bra Queen for Tesco, as modelled by Amy Childs and the Adore Moi collection exclusive to Debenhams fronted by Robbie Keane’s wife Claudine.

The Bra Queen A-DD range, which starts from £7 has proved particularly successful with cash-strapped shoppers.

Commenting on her modelling assignment, 21-year-old Childs said: 'I'm so excited to be the face of the campaign for Tesco.

'There's a style to suit whatever mood you're in and it's affordable, so you can have a different one for every day of the week.'

Last year Mone revealed that her MJM International lingerie business, which she launched in 1999, had been valued at £48 million by business advisors.

She now plans on venturing into the beauty industry, adding: 'I can’t wait to unveil our new designs in 2012 and exciting plans to launch Ultimo Beauty.'

Ultimo is available at www.ultimo.co.uk and Tesco and Debenhams stores nationwide.


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Now you can wear that backless dress with confidence: Ultimo unveils 'miracle' bodysuit

By Katherine Faulkner

Last updated at 7:23 PM on 14th December 2011


It’s a party season dilemma that fuller-chested women are all too familiar with.

You splash out on a fabulous backless dress for a Christmas do – only to find unsightly bra-straps ruin the effect.

But now a new ‘miracle’ bodysuit has been launched to allow women to wear backless dresses with confidence whatever their bra size.

The £42 bodysuit has a corset-style front to provide maximum support, but is cut low everywhere else, leaving the back exposed

The bodysuit has a corset-style front to provide maximum support, but is cut low everywhere else, leaving the back exposed.

The suit’s makers claim the front provides just as much support as an ordinary bra – while ensuring that no straps make an embarrassing appearance at the back.

The underwear brand Ultimo said the suit also ‘transforms the silhouette’ by controlling the tummy and smoothing the hips, at the same time as boosting and shaping the bust.

And the £42 suits will be available in cup sizes A to G – catering for even the most voluptuous.

Celebrities have led the trend for backless dresses this year, with both Victoria Beckham and Cheryl Cole recently spotted on the red carpet in backless styles.

Victoria Beckham wore a backless dress from her own collection at the Fashion Awards last month

But they can be among the most difficult styles to wear for all but the thinnest women because they are difficult to combine with underwear.

‘Fuller-chested women tend to stay away from backless styles because they feel apprehensive about going without a bra,’ said Michelle Mone OBE, founder of Ultimo.

‘Miracle shapewear has been engineered to change that by providing all the support of a bra yet leaving the back exposed.

‘This will allow women to feel much more confident stepping out in styles they may have previously avoided.

‘Backless styles are very much in vogue this party season.

‘We hope that we can help take a lot of the hassle out of party dress shopping for women by giving them all the secret support they need for their perfect dress.’

Cheryl Cole shows off her tattoo in a LBD at the National Television Awards

The body suits are part of a range of 12 'Miracle Shapewear' inventions released by the British underwear brand designed to combat love handles, muffin tops and bulging tummies.

Ultimo have also come up with a new ‘frontless’ bodysuit for dresses cut low at the front.

This features a gap between the breast cups – which are held together by an invisible strap – to ensure that no bra fabric is visible when wearing a cleavage-revealing dress.

The styles will be available in Debenhams from today and can also be purchased on the Ultimo website.

Clothing that controls the body shape first appeared in the US, becoming popular with the Spanx pants launched in 2000.

It has since spread to the UK, where a recent survey by market researchers Mintel showed that one in ten British women have worn ‘shapewear’ to improve their figure.

British stores like Asda and Marks and Spencer have been quick to cash in on the trend, and have even launched ranges of aimed at men.

Asda’s range includes a vest aimed to deal with ‘man-boobs’ – the first batch of which sold out in just four minutes - and high-waisted pants which aim to control a beer belly.

You can buy a backless body at Ultimo.co.uk


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Michael Bublé's stunning wife Luisiana Lopilato stars in lingerie campaign

The Ultim-ate catch: Michael Bublé's stunning wife Luisiana Lopilato stars in lingerie campaign

By Lauren Paxman

Last updated at 9:51 AM on 24th November 2011


Michael Bublé is the first to admit he's a lucky man. But Ultimo's latest campaign starring his wife, Luisiana Lopilato, will make him the envy of thousands.

The 24-year-old Argentine model shows off her curves in the label's boudoir-inspired winter collection.

But, perhaps surprisingly, the newlyweds are in no hurry to start a family.

Musical inspiration: Luisiana Lopilato's Ultimo shoot includes photos taken of her sitting on or by a piano

The big band singer recently revealed he is not yet ready to give up his party lifestyle.

He said: 'This year everyone's pregnant or having babies, it feels like. It goes in cycles, but everyone I know is having babies. It's that age.



'None of my friends come out anymore. Dude, they don't even leave their house.'

Bublé would like his wife to be pregnant by next Christmas, though. He said: 'I love kids, I'd love to have kids.

The 24-year-old Argentine model shows off her curves in the label's boudoir-inspired winter collection

'There's that half of me that thinks I'm never going to be ready for it and that maybe I'm too selfish for it, and there's that half that can't wait to go to Disneyland and watch them see Mickey for the first time.'

Luisiana's shoot was partly inspired by her husband's profession - she sits at a piano in some of the pictures - but both are keen to emphasise that she has her own very successful career.

The Buenos-Aires-born beauty has previously fronted campaigns for Coca Cola and L’Oreal and is an award-winning actress in her South American homeland.

Luisiana is also a recording artist, and shot to teenage stardom on a Latin American Glee-style TV series Chiquititas.

Luisiana's shoot was partly inspired by her husband's profession - she sits at a piano in some of the pictures

Buenos-Aires-born Luisiana has previously fronted campaigns for Coca Cola and L’Oreal and is an award-winning actress in her South American homeland

She follows in the footsteps of Kelly Brook, Mel B, Sarah Harding, Helena Christensen and Brazilian supermodel Raica Oliveira as the face of Ultimo.

This luxurious collection features sexy lace and daring cutouts as well as retro-inspired lace details and organza ribbon.

Michelle Mone OBE, Ultimo founder, said: 'The run up to the festive season is such an exciting time for us to be launching this incredibly sexy collection with the gorgeous Luisana.

Mone - who has stripped down to model the brand's underwear herself in the past - says she chose Luisana personally after spotting the actress's wedding photos.

Glamour: The collection includes this magenta set with leg-lengthening shorts

She said: 'It took me a long time to get her but I refused to give up until I got her. Luisana’s jaw-dropping beauty and charisma are a perfect fit for Ultimo.'

Luisana had dated Bublé for just one year when her 36-year-old boyfriend surprised her with a proposal.They met after one of Michael's concerts it November 2008.

A friend revealed: 'They met at a party the record company threw for him after his show in Buenos Aires.

Trio: Ultimo's Forbidden (left), Envy (centre) and Glamour motif sets

'The head of the label wanted to introduce Michael to Argentina's most famous actress.

'When he met her, he said it was love at first sight.'

He then popped the question while on a trip to Argentina in November 2009.

The two were married three times - first in a small civil ceremony in Buenos Aires, attended by just a handful of friends and family - and, of course, a horde of fans.

Ultimo founder Michelle Mone spotted Luisana in photos from her wedding day with Michael Bublé, pictured left, and said she would not rest until she signed her. Right, Michelle, wearing black dress, poses with Luisana

The second ceremony was a lavish celebration for 300 in a ranch outside of Buenos Aires,while the third took place in Bublé's hometown of Vancouver, where a small civil ceremony was held to accommodate friends and family there.

When they do start a family, it will likely be even more of a celebration.

Ultimo is available at www.ultimo.co.uk and Debenhams stores nationwide.


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Luisana Lopilato is the new face of lingerie giant Ultimo.

Canadian singer Michael Buble's wife Luisana Lopilato has been unveiled as the new face of lingerie giant Ultimo.

The Argentinian actress has been chosen to front the brand's latest autumn/winter 2011 campaign, which features underwear designed to enhance the cleavage and create 'the perfect silhouette'.

Wearing structured pieces from the Ultimo Miracle collection, Lopilato demonstrates the shaping properties of the collection, from plunge-neck body suits to strapless bras and diamante-embellished pieces.

"Luisana is one of our most exciting international signings yet and I'm confident she'll bring a new sense of fun and glamour to the brand as our incredible face and body," the Daily Mail quoted Ultimo founder and CEO Michelle Mone as saying.

"It took me a long time to get her but I refused to give up until I got her. Luisana's jaw-dropping beauty and charisma are a perfect fit for Ultimo and we can't wait to unveil our new designs," she added.

Image: Luisana Lopilato
Photographs: Ultimo ad campaign