Tamara Ecclestone and Amy Childs help boost Ultimo's sex appeal as lingerie brand sees record year

By Sadie Whitelocks

Last updated at 6:10 PM on 27th December 2011


Tamara Ecclestone, Amy Childs and Michael Bublé’s Argentinian wife Luisana Lopilato have all stripped down this year.

Posing in nothing but racy underwear the three women have helped boost Ultimo's latest lingerie lines.

They follow in the footsteps some of the world's most glamourous women including Penny Lancaster, Helena Christensen and Kelly Brook.

Millionairess Tamara Ecclestone is just one of the famous faces to model Ultimo lingerie this year

Thanks to its new recruits Ultimo has celebrated record profits, enabling further expansion.

Michelle Mone the founder of Ultimo, who was awarded an OBE for her services to business, praised the women and said that next year promises to be even bigger.

'This year we have unveiled some amazing images designed to best showcase our collections and it has been fantastic to be involved with some incredible women.'

'Signing Michael Buble’s wife Luisana is one of our biggest international stars and the response we have had has been phenomenal.

'It took me a long time to get her but I refused to give up.'

The mother-of-three has also stripped down to model her own designs in the past, giving her insight into what it takes to be a successful ambassador.

Buenos-Aires-born Luisana has previously fronted campaigns for Coca Cola and L’Oreal and is an award-winning actress in her South American homeland

Michael Bublé's wife Luisana Lopilato shows off her curves in the label's boudoir-inspired winter collection

Ultimo's new ranges have included the Bra Queen for Tesco, as modelled by Amy Childs (right) and the Adore Moi collection exclusive to Debenhams fronted by Robbie Keane’s wife Claudine (left)

Mone's new ranges this year included the Bra Queen for Tesco, as modelled by Amy Childs and the Adore Moi collection exclusive to Debenhams fronted by Robbie Keane’s wife Claudine.

The Bra Queen A-DD range, which starts from £7 has proved particularly successful with cash-strapped shoppers.

Commenting on her modelling assignment, 21-year-old Childs said: 'I'm so excited to be the face of the campaign for Tesco.

'There's a style to suit whatever mood you're in and it's affordable, so you can have a different one for every day of the week.'

Last year Mone revealed that her MJM International lingerie business, which she launched in 1999, had been valued at £48 million by business advisors.

She now plans on venturing into the beauty industry, adding: 'I can’t wait to unveil our new designs in 2012 and exciting plans to launch Ultimo Beauty.'

Ultimo is available at www.ultimo.co.uk and Tesco and Debenhams stores nationwide.


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Now you can wear that backless dress with confidence: Ultimo unveils 'miracle' bodysuit

By Katherine Faulkner

Last updated at 7:23 PM on 14th December 2011


It’s a party season dilemma that fuller-chested women are all too familiar with.

You splash out on a fabulous backless dress for a Christmas do – only to find unsightly bra-straps ruin the effect.

But now a new ‘miracle’ bodysuit has been launched to allow women to wear backless dresses with confidence whatever their bra size.

The £42 bodysuit has a corset-style front to provide maximum support, but is cut low everywhere else, leaving the back exposed

The bodysuit has a corset-style front to provide maximum support, but is cut low everywhere else, leaving the back exposed.

The suit’s makers claim the front provides just as much support as an ordinary bra – while ensuring that no straps make an embarrassing appearance at the back.

The underwear brand Ultimo said the suit also ‘transforms the silhouette’ by controlling the tummy and smoothing the hips, at the same time as boosting and shaping the bust.

And the £42 suits will be available in cup sizes A to G – catering for even the most voluptuous.

Celebrities have led the trend for backless dresses this year, with both Victoria Beckham and Cheryl Cole recently spotted on the red carpet in backless styles.

Victoria Beckham wore a backless dress from her own collection at the Fashion Awards last month

But they can be among the most difficult styles to wear for all but the thinnest women because they are difficult to combine with underwear.

‘Fuller-chested women tend to stay away from backless styles because they feel apprehensive about going without a bra,’ said Michelle Mone OBE, founder of Ultimo.

‘Miracle shapewear has been engineered to change that by providing all the support of a bra yet leaving the back exposed.

‘This will allow women to feel much more confident stepping out in styles they may have previously avoided.

‘Backless styles are very much in vogue this party season.

‘We hope that we can help take a lot of the hassle out of party dress shopping for women by giving them all the secret support they need for their perfect dress.’

Cheryl Cole shows off her tattoo in a LBD at the National Television Awards

The body suits are part of a range of 12 'Miracle Shapewear' inventions released by the British underwear brand designed to combat love handles, muffin tops and bulging tummies.

Ultimo have also come up with a new ‘frontless’ bodysuit for dresses cut low at the front.

This features a gap between the breast cups – which are held together by an invisible strap – to ensure that no bra fabric is visible when wearing a cleavage-revealing dress.

The styles will be available in Debenhams from today and can also be purchased on the Ultimo website.

Clothing that controls the body shape first appeared in the US, becoming popular with the Spanx pants launched in 2000.

It has since spread to the UK, where a recent survey by market researchers Mintel showed that one in ten British women have worn ‘shapewear’ to improve their figure.

British stores like Asda and Marks and Spencer have been quick to cash in on the trend, and have even launched ranges of aimed at men.

Asda’s range includes a vest aimed to deal with ‘man-boobs’ – the first batch of which sold out in just four minutes - and high-waisted pants which aim to control a beer belly.

You can buy a backless body at Ultimo.co.uk


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Michael Bublé's stunning wife Luisiana Lopilato stars in lingerie campaign

The Ultim-ate catch: Michael Bublé's stunning wife Luisiana Lopilato stars in lingerie campaign

By Lauren Paxman

Last updated at 9:51 AM on 24th November 2011


Michael Bublé is the first to admit he's a lucky man. But Ultimo's latest campaign starring his wife, Luisiana Lopilato, will make him the envy of thousands.

The 24-year-old Argentine model shows off her curves in the label's boudoir-inspired winter collection.

But, perhaps surprisingly, the newlyweds are in no hurry to start a family.

Musical inspiration: Luisiana Lopilato's Ultimo shoot includes photos taken of her sitting on or by a piano

The big band singer recently revealed he is not yet ready to give up his party lifestyle.

He said: 'This year everyone's pregnant or having babies, it feels like. It goes in cycles, but everyone I know is having babies. It's that age.



'None of my friends come out anymore. Dude, they don't even leave their house.'

Bublé would like his wife to be pregnant by next Christmas, though. He said: 'I love kids, I'd love to have kids.

The 24-year-old Argentine model shows off her curves in the label's boudoir-inspired winter collection

'There's that half of me that thinks I'm never going to be ready for it and that maybe I'm too selfish for it, and there's that half that can't wait to go to Disneyland and watch them see Mickey for the first time.'

Luisiana's shoot was partly inspired by her husband's profession - she sits at a piano in some of the pictures - but both are keen to emphasise that she has her own very successful career.

The Buenos-Aires-born beauty has previously fronted campaigns for Coca Cola and L’Oreal and is an award-winning actress in her South American homeland.

Luisiana is also a recording artist, and shot to teenage stardom on a Latin American Glee-style TV series Chiquititas.

Luisiana's shoot was partly inspired by her husband's profession - she sits at a piano in some of the pictures

Buenos-Aires-born Luisiana has previously fronted campaigns for Coca Cola and L’Oreal and is an award-winning actress in her South American homeland

She follows in the footsteps of Kelly Brook, Mel B, Sarah Harding, Helena Christensen and Brazilian supermodel Raica Oliveira as the face of Ultimo.

This luxurious collection features sexy lace and daring cutouts as well as retro-inspired lace details and organza ribbon.

Michelle Mone OBE, Ultimo founder, said: 'The run up to the festive season is such an exciting time for us to be launching this incredibly sexy collection with the gorgeous Luisana.

Mone - who has stripped down to model the brand's underwear herself in the past - says she chose Luisana personally after spotting the actress's wedding photos.

Glamour: The collection includes this magenta set with leg-lengthening shorts

She said: 'It took me a long time to get her but I refused to give up until I got her. Luisana’s jaw-dropping beauty and charisma are a perfect fit for Ultimo.'

Luisana had dated Bublé for just one year when her 36-year-old boyfriend surprised her with a proposal.They met after one of Michael's concerts it November 2008.

A friend revealed: 'They met at a party the record company threw for him after his show in Buenos Aires.

Trio: Ultimo's Forbidden (left), Envy (centre) and Glamour motif sets

'The head of the label wanted to introduce Michael to Argentina's most famous actress.

'When he met her, he said it was love at first sight.'

He then popped the question while on a trip to Argentina in November 2009.

The two were married three times - first in a small civil ceremony in Buenos Aires, attended by just a handful of friends and family - and, of course, a horde of fans.

Ultimo founder Michelle Mone spotted Luisana in photos from her wedding day with Michael Bublé, pictured left, and said she would not rest until she signed her. Right, Michelle, wearing black dress, poses with Luisana

The second ceremony was a lavish celebration for 300 in a ranch outside of Buenos Aires,while the third took place in Bublé's hometown of Vancouver, where a small civil ceremony was held to accommodate friends and family there.

When they do start a family, it will likely be even more of a celebration.

Ultimo is available at www.ultimo.co.uk and Debenhams stores nationwide.


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Amy Childs hits the ITV studios with her hair trussed up in curlers ready for her Loose Women chat

Well, she is a high roller: Amy Childs hits the ITV studios with her hair trussed up in curlers ready for her Loose Women chat

By Marcus Barnes

Last updated at 4:33 PM on 11th November 2011


She's a trained beautician so for Amy Childs her appearance is paramount.

Which is probably why the reality star made her way into the ITV studios in central London with her hair trussed with the aid of rollers.

Amy, who left TOWIE over the summer, sauntered into the studios with her hair up prior to her appearance on the channel's flagship daytime chat show Loose Women.

You've got to roll with it: Amy Childs saunters into the Loose Women studios with rollers in her hair as she prepares for her appearance on the ITV1 chat show

Ready for my close up: The TOWIE star obviously wanted to make sure she was looking her best before her appearance on the show

Wearing a long fur coat, a fitted beige suit and a pair of leopard print heels Amy had an air of Joan Collins' character Alexis Carrington from eighties soap Dynasty - though we can't imagine Amy being quite so bitchy.

 

The 21-year-old's unusual accessories pulled her hair back right off her face giving her a slightly severe look in comparison with her normally soft looking face.

During her appearance on the show, viewers noted that she looked like her former arch rival Katie Price.

Showboating: Amy was being filmed for her reality show for Channel 5 entitled All About Amy

Ultra glam: Amy looked great as she left the ITV studios following a concerted effort to look her best

Speaking on the ITV lunchtime show, the former TOWIE star said her busy schedule means she hasn't been able to watch the current series.

She said: 'I do watch it. I've been so busy with everything that's going on with me at the minute, but yeah, I'm trying to watch it as much as possible.

'I said to Harry, "For my Christmas present you've got to get me the TOWIE DVD and we'll watch it, we'll watch it together, so I can watch the whole thing through.'

And she added her old friend Mark Wright would definitely get up to his old tricks in the jungle.

'I think he's going to shock all of us, definitely. He's brilliant, I've always been a big fan of Mark. I think Mark will win, definitely.'

She added: 'I reckon he'll be having a bit of a cuddle in there, I don't know who with though, you never know with Mark…'

Just popping out for a bit: The former TOWIE star poses with Ultimo owner Michelle Mone at the launch of Tesco's new underwear range

Amy then confessed she still thinks the Essex lothario will get back with his ex, Lauren Goodger:
'He's a good looking boy, he's got all the girls around him. It's up to Mark what he wants to do, but I always say those two will get back together – Mark and Lauren.'
Amy went on to admit she doesn't see the rest of the TOWIE cast as much she would like, but hopes the gang will reunite soon for a big night out.
She said: 'I'm always with Harry. Sam and Billie I don't see a lot but I'm always speaking to them.
'But obviously because they're busy at the minute filming for TOWIE, I've been busy filming for my new TV show, but I'm sure we are all going to get together soon and have a good night out.'
On Twitter a number of observers remarked about her appearance on the lunchtime show.
A user named masssivecheeks tweeted: 'amy childs on loose women just reminded me of when katie price was on..'
While another, named laurenhudson_ also commented on the similarities between the two women: 'Watching amy childs on loose women, she's basically katie price!!'
She later exited the studios looking as glam as one might imagine following her concerted effort to make a good impression.

Glitz and glamour: Amy is the body of Tesco's new lingerie line

Amy, who is currently filming a new reality series for Channel 5 entitled All About Amy, has a penchant for appearing in public with rollers in her hair - a look that has its roots in Liverpool where women are often seen pounding the city centre with their rollers still in.

In July she was seen making her way into the This Morning studios with her hair still being curled, while during her appearance on Celebrity Big Brother she combined rollers with a bikini for an unorthodox look.

Earlier this week, Amy was the centre of attention at the launch of Tesco's underwear range, Bra Queen at The Century Club in central London, and it wasn't difficult to see why.

Good curl: Amy Childs arrives at London Studios to film her slot for This Morning

Is that safe? In true Amy Childs fashion, the star donned a purple bikini to do the washing up, not worrying about hot water splattering her

Looking stunning in a silver leopard print number embellished with a pink ribbon, Amy smiled as she posed alongside Bra Queen designer Michelle Mone OBE.

The redhead showed off her long legs with black PVC trousers, accentuated with towering black heels.

She tweeted when she arrived home: 'Had such a lovely night at the launch for Bra Queen for Tescos really honoured to be the faceof such a lovely underwear thanks @MichelleMone'

Her evening marked a significant milestone since her departure from the show which made her famous.


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Amy Childs face and body of new lingerie range Bra Queen

Amy Childs: I’m hiring a couple of bouncers

The Only Way Is Essex beauty
on her rise to stardom

Essex royalty .... Amy Childs looks stunning in a Bra Queen set

BRA QUEEN/www.tesco.com/clothing

By JENNA SLOAN

Published: 29th October 2011

THIS time last year barely anyone had heard of Amy Childs.

TOWIE wowie ... Amy Childs models Tesco's new Bra Queen undies

BRA QUEEN/www.tesco.com/clothing

But after she appeared in the hit ITV2 show The Only Way Is Essex, the beautician's career has gone stellar — so much so that she is now hiring her own SECURITY team.
This week The Sun reported how TOWIE sisters Sam and Billie Faiers were attacked by a girl gang on a night out in London.
Sam, 20, needed a brain scan and was left with two black eyes and a split nose after being kicked and punched unconscious and Billie was left with cuts and bruises.
Amy, 21, told The Sun: "I spoke to Billie and Sam and told them I was always there for them if they needed anything at all. They're fine, just a bit bruised at the moment.
"But it does make me worry for my own safety. Everyone sees us as celebrities now, even though we don't see ourselves like that. Billie and Sam certainly don't.

A bit of all white ... Amy Childs

BRA QUEEN/www.tesco.com/clothing

"We are in the public eye and even going out now I'm careful. I went to the Sugar Hut nightclub the other night and I did actually need security. I was with my mum and people were pulling at me and crowding round.
"You also have to be careful about the possibility of people spiking your drink. I don't put my drink down but with everyone calling you and pulling you it would be so easy for someone to put something in there.
"And you get girls who are like, 'Oh my God, look at the state of her, who does she think she is?' You get such jealous girls out there.
"It's so terrible that it's happened to Sam and Billie but for all of us it's a real wake-up call."
With her Bambi eyes and a figure to die for, it's no surprise Amy has been snapped up for a string of lucrative telly and modelling jobs.


She has just landed a deal to be the face and body of new lingerie range Bra Queen — designed for Tesco by Michelle Mone — and that's just the tip of the iceberg.
After quitting TOWIE in August, Amy went into the Celebrity Big Brother house, then landed her own reality show following her life.
She also has a calendar in the shops and her own clothing range — Amy Childs Collection — which was unveiled to the public for the first time yesterday and will be available on her website, amychildsofficial.co.uk, from Monday.

Bra-illiant photos ... Amy Childs sizzles in her lingerie

BRA QUEEN/www.tesco.com/clothing

As well as Big Brother, this year she was also approached to take part in I'm A Celebrity, Get Me Out Of Here!, Strictly Come Dancing and Dancing On Ice and she even featured in Vogue.
Amy said: "I pinch myself every day of my life with what's going on at the minute. A year ago I was filming for TOWIE and I wasn't in the Press at all. Now it's amazing but strange at the same time.
"I still can't believe all the attention or that people say I'm a celebrity. It's funny, people shout, 'There's Amy Childs'. People want autographs and pictures with me.
"And yesterday I launched my clothes on the catwalk at Britain's Next Top Model Live — who would have thought it?"
Behind the TOWIE fake tan and eyelashes is a woman with real drive. Amy said: "In the last year I really have become ambitious.
"When I was a beautician I wanted a nice life and a successful business but now it's a question of what I should bring out next. I'm always looking ahead — you have to — to have a good career.
"Since I was 14 I've worked in a beauty salon at the weekends. I loved it. Since I was seven I wanted to be a beautician. My mum's a hairdresser and she does old ladies' hair and I'd be going round to their houses too, painting their fingernails and toes green. I had such a passion for it so when I was 16 and left school I knew what I wanted to do.
"But you definitely have to work for it and now I call myself a businesswoman. I can't believe I'm opening a new beauty salon."
Some reports have predicted Amy will earn up to £10million from endorsements and TV shows in the next few years and she is shocked at her sudden increase in fortunes.

Happy times ... Faiers sisters before the attack

Planet Photos

She said: "Everyone would like to be a millionaire and you never know. I'm so enjoying what I'm doing at the minute but if I am a millionaire, oh my God, I'd be shocked. It would be amazing though."
Amy is also, of course, responsible for bringing the vajazzle — a bikini wax with added stick-on sparkles — to the nation's attention. She said: "When I go to Essex I get, 'Show us your vajazzle' all the time. The producers asked me what I did, I told them about the vajazzle and that was it.

Jazz'll do nicely ... Amy Childs in a scene from The Only Way Is Essex

ITV

"I brought it into this country. A year ago no one knew what it was, now it's vajazzle this and vajazzle that."
Other expressions coined by Amy include 'well jel', or well jealous, a phrase that caught on immediately.
She said: "Jel was my word. I created it, it was my catchphrase.
"I said in one episode of TOWIE, 'Why are you getting so jel?' and that was it.
"That night my Twitter page went mad. I find it weird more than anything that people know what I've been saying. All I've done is appear in a TV show and it went massive for all of us." But instant fame can have its downsides. Amy has more than 588,000 followers on her Twitter page — and not all of them post supportive messages.

Bruised ... Billie and Sam Faiers after attack

Louis Wood

She said: "Around 95 per cent of people on Twitter are lovely but the other five per cent are terrible. I get stuff like, 'No one likes you' and that people hate me. At first I was like, 'Oh my God, why are these people writing these things, they don't even know me.'
"But now I get on with it — you have to laugh at it. I block everyone who sends abuse, it's the best way to do it." Amy's busy work diary has left little time for romance since she split with boyfriend Joe Hurlock, who she started dating after breaking up with fellow TOWIE star Kirk Norcross.
She said: "I want to get married and have children young but I have to find someone first.
"I haven't got a boyfriend but I've got to be single at the minute because I'm just so busy.
"I've not even got time for my mum and dad at the minute. I haven't even got time to see my little dog. But I've got loads of time ahead, I'm only 21.
"With me you never know what will come next."