Tamara Ecclestone and Amy Childs help boost Ultimo's sex appeal as lingerie brand sees record year

By Sadie Whitelocks

Last updated at 6:10 PM on 27th December 2011


Tamara Ecclestone, Amy Childs and Michael Bublé’s Argentinian wife Luisana Lopilato have all stripped down this year.

Posing in nothing but racy underwear the three women have helped boost Ultimo's latest lingerie lines.

They follow in the footsteps some of the world's most glamourous women including Penny Lancaster, Helena Christensen and Kelly Brook.

Millionairess Tamara Ecclestone is just one of the famous faces to model Ultimo lingerie this year

Thanks to its new recruits Ultimo has celebrated record profits, enabling further expansion.

Michelle Mone the founder of Ultimo, who was awarded an OBE for her services to business, praised the women and said that next year promises to be even bigger.

'This year we have unveiled some amazing images designed to best showcase our collections and it has been fantastic to be involved with some incredible women.'

'Signing Michael Buble’s wife Luisana is one of our biggest international stars and the response we have had has been phenomenal.

'It took me a long time to get her but I refused to give up.'

The mother-of-three has also stripped down to model her own designs in the past, giving her insight into what it takes to be a successful ambassador.

Buenos-Aires-born Luisana has previously fronted campaigns for Coca Cola and L’Oreal and is an award-winning actress in her South American homeland

Michael Bublé's wife Luisana Lopilato shows off her curves in the label's boudoir-inspired winter collection

Ultimo's new ranges have included the Bra Queen for Tesco, as modelled by Amy Childs (right) and the Adore Moi collection exclusive to Debenhams fronted by Robbie Keane’s wife Claudine (left)

Mone's new ranges this year included the Bra Queen for Tesco, as modelled by Amy Childs and the Adore Moi collection exclusive to Debenhams fronted by Robbie Keane’s wife Claudine.

The Bra Queen A-DD range, which starts from £7 has proved particularly successful with cash-strapped shoppers.

Commenting on her modelling assignment, 21-year-old Childs said: 'I'm so excited to be the face of the campaign for Tesco.

'There's a style to suit whatever mood you're in and it's affordable, so you can have a different one for every day of the week.'

Last year Mone revealed that her MJM International lingerie business, which she launched in 1999, had been valued at £48 million by business advisors.

She now plans on venturing into the beauty industry, adding: 'I can’t wait to unveil our new designs in 2012 and exciting plans to launch Ultimo Beauty.'

Ultimo is available at www.ultimo.co.uk and Tesco and Debenhams stores nationwide.


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Now you can wear that backless dress with confidence: Ultimo unveils 'miracle' bodysuit

By Katherine Faulkner

Last updated at 7:23 PM on 14th December 2011


It’s a party season dilemma that fuller-chested women are all too familiar with.

You splash out on a fabulous backless dress for a Christmas do – only to find unsightly bra-straps ruin the effect.

But now a new ‘miracle’ bodysuit has been launched to allow women to wear backless dresses with confidence whatever their bra size.

The £42 bodysuit has a corset-style front to provide maximum support, but is cut low everywhere else, leaving the back exposed

The bodysuit has a corset-style front to provide maximum support, but is cut low everywhere else, leaving the back exposed.

The suit’s makers claim the front provides just as much support as an ordinary bra – while ensuring that no straps make an embarrassing appearance at the back.

The underwear brand Ultimo said the suit also ‘transforms the silhouette’ by controlling the tummy and smoothing the hips, at the same time as boosting and shaping the bust.

And the £42 suits will be available in cup sizes A to G – catering for even the most voluptuous.

Celebrities have led the trend for backless dresses this year, with both Victoria Beckham and Cheryl Cole recently spotted on the red carpet in backless styles.

Victoria Beckham wore a backless dress from her own collection at the Fashion Awards last month

But they can be among the most difficult styles to wear for all but the thinnest women because they are difficult to combine with underwear.

‘Fuller-chested women tend to stay away from backless styles because they feel apprehensive about going without a bra,’ said Michelle Mone OBE, founder of Ultimo.

‘Miracle shapewear has been engineered to change that by providing all the support of a bra yet leaving the back exposed.

‘This will allow women to feel much more confident stepping out in styles they may have previously avoided.

‘Backless styles are very much in vogue this party season.

‘We hope that we can help take a lot of the hassle out of party dress shopping for women by giving them all the secret support they need for their perfect dress.’

Cheryl Cole shows off her tattoo in a LBD at the National Television Awards

The body suits are part of a range of 12 'Miracle Shapewear' inventions released by the British underwear brand designed to combat love handles, muffin tops and bulging tummies.

Ultimo have also come up with a new ‘frontless’ bodysuit for dresses cut low at the front.

This features a gap between the breast cups – which are held together by an invisible strap – to ensure that no bra fabric is visible when wearing a cleavage-revealing dress.

The styles will be available in Debenhams from today and can also be purchased on the Ultimo website.

Clothing that controls the body shape first appeared in the US, becoming popular with the Spanx pants launched in 2000.

It has since spread to the UK, where a recent survey by market researchers Mintel showed that one in ten British women have worn ‘shapewear’ to improve their figure.

British stores like Asda and Marks and Spencer have been quick to cash in on the trend, and have even launched ranges of aimed at men.

Asda’s range includes a vest aimed to deal with ‘man-boobs’ – the first batch of which sold out in just four minutes - and high-waisted pants which aim to control a beer belly.

You can buy a backless body at Ultimo.co.uk


Read more: http://www.dailymail.co.uk/femail/article-2074159/Ultimo-unveils-miracle-bodysuit-time-Christmas-Now-wear-backless-dress.html#ixzz1gYM9w9gU

Michael Bublé's stunning wife Luisiana Lopilato stars in lingerie campaign

The Ultim-ate catch: Michael Bublé's stunning wife Luisiana Lopilato stars in lingerie campaign

By Lauren Paxman

Last updated at 9:51 AM on 24th November 2011


Michael Bublé is the first to admit he's a lucky man. But Ultimo's latest campaign starring his wife, Luisiana Lopilato, will make him the envy of thousands.

The 24-year-old Argentine model shows off her curves in the label's boudoir-inspired winter collection.

But, perhaps surprisingly, the newlyweds are in no hurry to start a family.

Musical inspiration: Luisiana Lopilato's Ultimo shoot includes photos taken of her sitting on or by a piano

The big band singer recently revealed he is not yet ready to give up his party lifestyle.

He said: 'This year everyone's pregnant or having babies, it feels like. It goes in cycles, but everyone I know is having babies. It's that age.



'None of my friends come out anymore. Dude, they don't even leave their house.'

Bublé would like his wife to be pregnant by next Christmas, though. He said: 'I love kids, I'd love to have kids.

The 24-year-old Argentine model shows off her curves in the label's boudoir-inspired winter collection

'There's that half of me that thinks I'm never going to be ready for it and that maybe I'm too selfish for it, and there's that half that can't wait to go to Disneyland and watch them see Mickey for the first time.'

Luisiana's shoot was partly inspired by her husband's profession - she sits at a piano in some of the pictures - but both are keen to emphasise that she has her own very successful career.

The Buenos-Aires-born beauty has previously fronted campaigns for Coca Cola and L’Oreal and is an award-winning actress in her South American homeland.

Luisiana is also a recording artist, and shot to teenage stardom on a Latin American Glee-style TV series Chiquititas.

Luisiana's shoot was partly inspired by her husband's profession - she sits at a piano in some of the pictures

Buenos-Aires-born Luisiana has previously fronted campaigns for Coca Cola and L’Oreal and is an award-winning actress in her South American homeland

She follows in the footsteps of Kelly Brook, Mel B, Sarah Harding, Helena Christensen and Brazilian supermodel Raica Oliveira as the face of Ultimo.

This luxurious collection features sexy lace and daring cutouts as well as retro-inspired lace details and organza ribbon.

Michelle Mone OBE, Ultimo founder, said: 'The run up to the festive season is such an exciting time for us to be launching this incredibly sexy collection with the gorgeous Luisana.

Mone - who has stripped down to model the brand's underwear herself in the past - says she chose Luisana personally after spotting the actress's wedding photos.

Glamour: The collection includes this magenta set with leg-lengthening shorts

She said: 'It took me a long time to get her but I refused to give up until I got her. Luisana’s jaw-dropping beauty and charisma are a perfect fit for Ultimo.'

Luisana had dated Bublé for just one year when her 36-year-old boyfriend surprised her with a proposal.They met after one of Michael's concerts it November 2008.

A friend revealed: 'They met at a party the record company threw for him after his show in Buenos Aires.

Trio: Ultimo's Forbidden (left), Envy (centre) and Glamour motif sets

'The head of the label wanted to introduce Michael to Argentina's most famous actress.

'When he met her, he said it was love at first sight.'

He then popped the question while on a trip to Argentina in November 2009.

The two were married three times - first in a small civil ceremony in Buenos Aires, attended by just a handful of friends and family - and, of course, a horde of fans.

Ultimo founder Michelle Mone spotted Luisana in photos from her wedding day with Michael Bublé, pictured left, and said she would not rest until she signed her. Right, Michelle, wearing black dress, poses with Luisana

The second ceremony was a lavish celebration for 300 in a ranch outside of Buenos Aires,while the third took place in Bublé's hometown of Vancouver, where a small civil ceremony was held to accommodate friends and family there.

When they do start a family, it will likely be even more of a celebration.

Ultimo is available at www.ultimo.co.uk and Debenhams stores nationwide.


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Luisana Lopilato is the new face of lingerie giant Ultimo.

Canadian singer Michael Buble's wife Luisana Lopilato has been unveiled as the new face of lingerie giant Ultimo.

The Argentinian actress has been chosen to front the brand's latest autumn/winter 2011 campaign, which features underwear designed to enhance the cleavage and create 'the perfect silhouette'.

Wearing structured pieces from the Ultimo Miracle collection, Lopilato demonstrates the shaping properties of the collection, from plunge-neck body suits to strapless bras and diamante-embellished pieces.

"Luisana is one of our most exciting international signings yet and I'm confident she'll bring a new sense of fun and glamour to the brand as our incredible face and body," the Daily Mail quoted Ultimo founder and CEO Michelle Mone as saying.

"It took me a long time to get her but I refused to give up until I got her. Luisana's jaw-dropping beauty and charisma are a perfect fit for Ultimo and we can't wait to unveil our new designs," she added.

Image: Luisana Lopilato
Photographs: Ultimo ad campaign

X Factor singer who moved Tulisa to tears is an underwear model for Ultimo's Real Woman

By Iona Kirby and J J Anisiobi

Last updated at 5:04 PM on 18th September 2011



The X Factor singer who made straight talking judge Tulisa Contostavlos breakdown in tears on last night's show has already won a talent competition.

Mother-of-four Michelle Barrett used to be a lingerie model for Ultimo.

Just months before auditioning for The X Factor the blonde star won a place in Ultimo's Real Woman campaign and was plastered on billboards all over the United Kingdom in just a bra and knickers.

Bravo Barrett: Michelle in her undies for the campaign

Michelle told the Sunday Mirror that: 'Posing in just your pants is very full-on. But on the day the shoot was very prof­essional and the photo­graphers put me at ease really ­quickly.'
Michelle was very nervous about modelling in her undies and was having second thoughts about doing it even up until the very day of the shoot.
The dedicated mother was pleased with the final outcome and admitted that after having had four kids she is very proud of her body.
After reducing Tulisa to tears on last nights show Michelle, who has children mum to Abbie, 11, Alex, nine, Stephen, six, and Holly two, admitted that she did not know who she was.
'I must admit I didn’t know her as well as I know the other three.'

Here come the girls: The rest of the Real Women pose together

After watching Michelle sing All The Man I Need by Whitney Houston, Tulisa, 23, began to tear up.
She said: You remind me of my mum. It was brilliant.'
She then broke down in tears and was comforted by Kelly Rowland, who placed an arm around her while she wiped her face.
When she had composed herself she made the comparison between the sacrifices both Michelle, 31, and her mother had made for their children, to an overwhelmed Michelle who had also started crying.

Moving: Tulisa said that Michelle reminded her of her mother, who gave up a lot for her children

She said: 'Just like you she had such a beautiful voice and she didn't do anything with it.'

 

She appeared to have something of a connection with the hopeful too.
Tulisa said to Louis, Kelly and Gary: 'You guys are gonna think I'm nuts, this is a mummy and daughter thing going on.'
She went on: 'She had the most amazing voice and I wish she would stand up and do something about it.'
She was still wiping away tears when Michelle left the stage, and turned to her fellow judges to explain the emotional reaction.

A shoulder to cry on: Tulisa is comforted by her fellow X Factor judges

She said: 'Me and my mum have got this really powerful relationship, she's the reason that I sing.
‘She had the most powerful voice and never did anything with it - you know, she had me, she became unwell and then, you know, she spent her life still singing in the kitchen, and I wish she'd got up and done that because she has a voice just like that.
‘Amazing. I can't believe I just got that emotional.’
She playfully added: 'My friends take the mick, they say getting emotion from me is like getting blood from a stone.'

Lovely voice: Michelle was told that her voice sounded raspy

Michelle's story was so heartwarming because she had given up her dream to take care of her four children, and felt like The X Factor was her last chance.

The mother took to the stage after telling producers: 'I don't think I will get this opportunity ever again.'
She was shaking when she came onto the stage but her nerves had calmed by the time she was called on to perform.

Emotional: Tulisa broke down in tears after mother of four Michelle Bennett's audition

Speaking about her children, she said: 'That's my biggest accomplishment to date.'
When she was asked why she had left it so long to try and forge a successful singing career, the full-time mum gave a frank answer.

She said: 'I don't think I tried hard enough to be honest. They're at an age now where i can try to pursue my dream, so I'm trying.'

The other judges were equally thrilled with the moving performance.

Kelly said: I love the raspiness in your voice.'

And Gary said: 'Michelle, I can't believe you've hidden that voice away while you've had four lovely children.'

When it came to the vote, Tulisa's response was simple.

Raspy: Michelle performed All The Man I Need by Whitney Houston

She said: 'Massive, massive yes from me.'

Tulisa had forewarned fans that she had an emotional outburst while filming the auditions stage of the TV show.

She told The Mirror: 'The last thing I thought was that I’d be crying on national TV.

'It happened early in the auditions and it wasn’t just a Cheryl tear. We’re talking floodgates. I couldn’t stop.

'This one person ­performed and all the emotions built up. It was overwhelming – they ­really got me, then there was the realisation I was ­actually doing the X Factor, that my life had changed, and it all came out.'


Read more: http://www.dailymail.co.uk/tvshowbiz/article-2038658/X-Factor-2011-Mother-Michelle-Barrett-moved-Tulisa-tears-underwear-model.html#ixzz1YLQhP9RY

Tamara hard at work! Miss Ecclestone models midnight-blue bra and sexy satin smalls for Ultimo gig

By Jessica Satherley

Last updated at 4:58 PM on 17th September 2011




She recently admitted to spending £1 million on a crystal bath, so it’s no wonder Tamara Ecclestone has been looking for some extra work.

Not that the daughter of Britain’s fourth richest person needs any help in the financial department, but she’s a girl who likes to earn her own money too.

So Tamara got to work by modelling the latest lingerie collection by Ultimo and posed in an array of sexy satin smalls.

Feeling blue? Tamara Ecclestone wears the Ultimo midnight-blue balcony bra and knickers, Ultimo is available at www.ultimo.co.uk and Debenhams stores

The 27-year-old slipped into a midnight blue balcony bra and knicker set as she posed on a four post bed, before changing into a purple and black lace camisole set.

The daughter of billionaire F1 boss Bernie Ecclestone glammed up the ensembles with dangling earrings and bracelets – and of course some sheer stockings.

 

The brand’s new collection features Ultimo’s first ever camisole, which has been described as ‘bedtime luxury’.

It’s Tamara’s second photo shoot for the lingerie company, after first appearing in Ultimo’s knickers in May this year.

And she seems to have become boss Michelle Mone’s latest muse for the collection.

Sexy satin: Tamara models the first ever camisole from Ultimo, Ultimo is available at www.ultimo.co.uk and Debenhams stores

Kelly Brook and Mel B have also previously been spokeswomen for the brand, which favours celebrity models over catwalk professionals.

Meanwhile, Tamara arrived back in London yesterday after having been abroad for two weeks and tweeted that she had a lot to do.

She then updated her Twitter followers last night: ‘Just went for dinner at Benihana yum! Now more tv to catch up on.’

Before arriving back in the UK, Miss Eccelstone had been living the Hollywood lifestyle in Los Angeles, where her sister Petra was also spending time with her new husband James Stunt.

Hollywood lifestyle: Tamara out partying in West Hollywood before arriving back in the UK this week

Double date: Tamar with her boyfriend Omar Khyami, her sister Petra and her new husband James Stunt in Los Angeles

Tamara was joined by her boyfriend Omar Khyami too and gushed about how much she loved the California lifestyle.

‘I would love to come over here and spend three or six months of the year here, I would love that, like when it’s raining in London’, she said.

‘It’s such nice weather, I love it. It makes such a difference.’

The socialite had also been holding meetings with American TV executives while Stateside and has a three-part reality show, titled Tamara’s World, airing in October.

Michelle's muse: Tamara poses with Ultimo boss Michelle Mone earlier this year after posing for the brand

Michelle's muse: Tamara poses with Ultimo boss Michelle Mone earlier this year after posing for the brand

Read more: http://www.dailymail.co.uk/tvshowbiz/article-2038553/Tamara-Ecclestone-hard-work-modelling-bra-sexy-satin-smalls-Ultimo.html#ixzz1YEVNNL63

Raica Oliveira wearing Ultimo Lingerie Bridal Collection

Raica Oliveira wearing Ultimo Lingerie Bridal Collection

Bridal Satin Multiway (Removable Gel) Style #: 0200 Ivory £36.00	Bridal Satin Multiway Bra D-G cup Style #: 0201 Ivory £38.00	Bridal Satin Basque (Removable Gel) Style #: 0202 Ivory £51.00	Bridal Satin Thong Style #: 0205 Ivory £16.00
Bridal Satin French Knicker Style #: 0206 Ivory £21.00	Bridal Satin Suspender Style #: 0207 Ivory £19.00	Bridal Satin Garter Style #: 5468 Ivory £13.00	Low Back Strapless (Removable Gel) Style #: 1771 Ivory £36.00