Canadian singer Michael Buble's wife Luisana Lopilato has been unveiled as the new face of lingerie giant Ultimo.
The Argentinian actress has been chosen to front the brand's latest autumn/winter 2011 campaign, which features underwear designed to enhance the cleavage and create 'the perfect silhouette'.
Wearing structured pieces from the Ultimo Miracle collection, Lopilato demonstrates the shaping properties of the collection, from plunge-neck body suits to strapless bras and diamante-embellished pieces.
"Luisana is one of our most exciting international signings yet and I'm confident she'll bring a new sense of fun and glamour to the brand as our incredible face and body," the Daily Mail quoted Ultimo founder and CEO Michelle Mone as saying.
"It took me a long time to get her but I refused to give up until I got her. Luisana's jaw-dropping beauty and charisma are a perfect fit for Ultimo and we can't wait to unveil our new designs," she added.
Image: Luisana Lopilato
Photographs: Ultimo ad campaign