It's definitely the silly season! Holly Willoughby and Phillip Scholfield don cheesy Christmas-themed jumpers on This Morning

By Alanah Eriksen

Last updated at 7:53 PM on 16th December 2011

Holly Willoughby usually delights daytime viewers in her tight outfits that show off her voluptuous figure.

But she covered up her curves today as she and fellow co-host host Phillip Scholfield donned an array of cheesy Christmas-themed jumpers on a fun episode of This Morning.

The pair were like catwalk models - with several outfit changes in two hours - except the clothing was a little more gaudy.

In the Christmas mood: Phillip Schofield and Holly Willoughby donned an array of silly festive-themed jumpers today on a very fun episode of This Morning

For part of the morning, the pair wore red and white jumpers depicting a Santa suit, completed with a fake black belt buckle.

They added Santa hats to the ensemble with the words 'Text Santa' embroided on the white fur.

The campaign aims to raise money and awareness for charities this Christmas.

Holly also rocked a bright red jersey with a reindeer face on it, complete with a bobble nose and plastic eyes.

Reindeer mad: Phillip's extremely bright green jersey was a bit of an eyesore, while Holly's white and black patterned number passed the test

Loud and proud: Now it's Holly's time to wear a reindeer jersey, this time in red, while Phillip dons a Frosty The Snowman jumper

She also wore a black number with a penguin on it, a pink jersey with brown snowmen, a safer black a white jersey and another red option.

Philip by far drew the short straw with a glaring green jumper with a reindeer on it, a Christmas tree jumper, an elf-style jumper and a blue one with a penguin on it.

During the show, the hosts were paid a visit by former servant of the British Royal Household, Paul Burrell, who presented them with new titles: Lord Phillip Schofield of Glencoe and Lady Holly Willoughby of Glencoe.

Not getting any better: Philip now wears a Christmas tree jumper while Holly looks a little more stylish in this cute pink number with brown snowmen on it

Not getting any better: Philip wears a Christmas tree jumper and an elf costume while Holly looks a little more stylish in this cute pink number with brown snowmen on it but not in the penguin jumper

An honour: The hosts were paid a visit by former servant of the British Royal Household, Paul Burrell, who presented the hosts with their new titles: Lord Phillip Schofield of Glencoe and Lady Holly Willoughby of Glencoe

By gifting small plots of land from a conservation trust, Highland Titles.com, anyone can become a Lord or Lady.

Holly became excited about the honour which entitled the pair to one square foot of land in the Scottish Highlands.

'Is this for real?' She asked Paul, to which he insisted it was.

'So can I change my passport? I'm going to insist it. I am Lady of Glencoe.

'Are you serious? Lady Willoughby. That's amazing. Can we go there on holiday... I love it. Thank you so much. That's the best thing ever.'

Weird combination: In a fun game, Holly and Phillip had to race to transform their very different looking models into Santa

Lucky girl: Holly scored the very buff model and went on to win the competition

The hosts also battled each other in two festive games, the first seeing them race to transform to very different looking models into Santa.

Holly was delighted to have scored a buff bloke while Philip was stuck with a much larger man, which proved detrimental as he lost.

Holly also won a game where the hosts had to race to wrap presents.