Essex's diamond girl: Amy Childs proves that she's ready to sparkle as she wears a bikini to promote her new TV show

By Kirsty Mccormack

Last updated at 5:58 PM on 29th November 2011

Last week she launched her own beauty salon but this week it's time for Amy Childs to concentrate on her TV show.

The 21-year-old launched It's All About Amy today and in true Essex style, the red-head was dressed to impressed.

Amy is obviously hoping for the show to get good ratings and decided it was time to pull out all the stops to ensure that her latest business venture is a roaring success.

It's All About Amy: Miss Childs was in London today to launch her own television show which will air on Channel 5 on December 1

The Channel 5 show is promoting The Only Way Is Essex star as Essex's diamond girl and Amy certainly matched her outfit to the slogan.

Wearing a silver sequin bra with black diamante bikini briefs, Amy was showing off a rather dodgy fake tan.

She matched her Dolly Boutique swimwear with diamante stick ons which she wore on her thighs and above her bikini line.

Essex's Diamond Girl: The 21-year-old wore a silver sequin and diamante bikini to promote the screening of the new show

Earlier today she tweeted about the upcoming launch saying: 'Press screening today of my new show #itsallaboutamy xx so nervous xx'

But Amy looked anything but that as she posed for photographs in a pair of black stilettos.

The new series will air on Thursday night at 10pm and no doubt will be a hit with TOWIE fans who have missed Amy since she left the show earlier this year.

How to get good ratings: The redhead decided it would be a good idea to brave the cold and show off her body to ensure that the show is a success

The episodes will revolve around the TV star and the events leading up to the opening of her beauty salon in Brentwood, Essex.

The Amy Childs Salon was launched last Thursday and saw Amy promoting her own range of tanning products - which she is obviously a fan of.

However, the TV show and the salon aren't the first business ventures for the young star as has also launched her own fashion range which is available to purchase on her website and in the salon.