Suspenders, high heels...Daisy Lowe sure knows how to sell a mobile phone using her seven deadly sins
By Kirsty Mccormack
Last updated at 2:49 PM on 5th October 2011
She may have recently revealed that diets don't work for her, but it seems that whatever Daisy Lowe is eating certainly agrees with her.
The model shows off her sinful side in a new advertising campaign for the the new Sony Ericsson phone.
Who need a handbag? Daisy Lowe shows off her sinful side as she tucks the new Sony Ericsson Xperia Ray into her suspenders i
Celebrity photographer Ben Rayne used the mobile phone Xperia Ray, to take the photos of Lowe as she posed in a variety of provocative outfits.
Using the theme of the seven deadly sins: gluttony, lust, sloth, envy, pride, greed and wrath - the 22-year-old struck a different pose to demonstrate each of them.
Wearing a pair of black lacy knickers and a satin basque, the fashion model snarls at the camera with the slim smartphone tucked comfortably in her black suspenders.
Sloth: Daisy represents the seven deadly sins in the campaign for the new smartphone
Shopaholic: Still wearing suspenders, the model chats away on her new phone surrounded by numerous pairs of heels
Opting to wear the same pair of knickers, but changing her top for a crisp white shirt in the next photo, Lowe appears to be making the most of her new phone as she holds it to her ear.
Still talking into the phone, the next image sees the dark-haired star representing what could be gluttony or greed as she is surrounded by numerous pair of high heels and holds a black glittery pair in her hand as she admires it.
However the next sin saw Lowe ditch the stockings and do sexy in a rather different way.
Wearing a blue silk dress that is complete with unusual, thick buckled straps, she is seen pulling what appears to be a piece of red lace material down a flight of stairs, whilst the phone is still firmly in her hand.
Sexy and sultry: the 22-year-old wore an unusual dress with buckled straps during the shoot for Sony Ericsson
'Diet's don't work for me': the fashion model also posed in a tight red PVC dress to show off the slim phone
But it's not just buckles and suspenders that will get tech fans taking a second look at this campaign, as Lowe also shows off her trim figure in a tight red PVC dress as she applies bright red lipstick using the handset as a mirror.
Talking of red, the star also wears a less raunchy red number as she lays on a sofa looking sombre holding the phone above her head.
But the fashion favourite had time for one last sin - and it sure was a feisty one.
Life in front of the camera: Daisy, who recently posed topless for Esquire magazine, was photographed by Ben Rayner who used the phone to take the images
Looking rather envious, the model wears a black high-waisted skirt and sheer top as she tears apart a white T-shirt while again holding the new Sony phone close to her.
Wearing her usual smoky-eyed look with her hair up in a bun, Lowe certainly knows how to persuade people to buy a phone but Sony haven't stopped there.
The brand have decided to broaden it's content-led marketing strategy by supporting the launch of their new phone by looking at Lowe through the lens which will involve a behind-the-scenes look at her life.
Feeling jealous: Daisy showed off her angry sinful side as she tore apart a white t-shirt in one of the campaign images
The campaign - which launched last month - involves a three-part film and the brand's Facebook page has hosted a Q&A with Lowe and photographer Rayner.
In the short film, Lowe takes the cameras on a walk around her hometown in North London, giving fans an unseen insight into her life.
The girlfriend of Doctor Who star, Matt Smith, talks about life in front of the camera, living in the capital and how she chooses to spend her free time.
Lowe, who recently said: 'Diets don't work for me. If I'm told I can't have something, I just crave it more,' is also seen cooking in her kitchen and partying with friends on a night out.
Read more: http://www.dailymail.co.uk/tvshowbiz/article-2045487/Daisy-Lowe-knows-sell-Sony-Ericssons-Xperia-Ray-using-7-deadly-sins.html#ixzz1ZwsJ8eTg
