Star in stripes: Taylor Swift cuts a glamorous figure at the launch of her new fragrance

By Eleanor Gower

Last updated at 12:40 PM on 14th October 2011

With her red lipstick, chic hairstyle and pretty striped dress, Taylor Swift looked the picture of sophisticated glamour at the launch of her new perfume today.

The 21-year-old star wore a pretty white dress with a sheer black striped detail over the top and black peep toe shoes.

The singer was promoting fragrance Wanderlust at the event, which took place at Macy's department store in New York.

Sophisticated: Taylor Swift pulled out all the stops in a pretty white dress with a sheer striped detail at today's New York launch of her new perfume

She attended the launch after appearing on Good Morning America today, also to talk about the new perfume which features charms hanging around a purple bottle.

She told host Robin Roberts that the name 'Wonderstruck' came from her song Enchanted.

Wonderstruck: The star happily posed with bottles of her new perfume at today's event

Entrepreneur: The country singer will be hoping her latest venture adds to her award laden music career

'It says "I'm wonderstruck, blushing all the way home,"' she said. 'I've always loved that line and the phrase "wonderstruck." I don't hear it very often.'

Perhaps hoping to appeal to her broad fan base, the star said she designed the perfume for 'people of all ages,' but admitted she has had to 'talk some of my guy friends out of wearing it.

'So it's debatable whether it's, you know, for both (sexes),' she added.

Striking figure: The 21-year-old singer said she designed her perfume for people of all ages

Swift also compared the effect of perfume with music and said: 'fragrance has a lot to do with shaping people's memories in the way that music does'.

Later the country singer was seen covering her glamorous dress in a chic beige trench coat.

Taylor was also seen carrying a bright clue satchel across her shoulder as she left the event at Macy's.

Stylish cover up: Taylor put on a stylish trenchcoat over her dress as she left her launch

Classy: The star looked chic in her ensemble as she stepped out in front of waiting fans

As if one sheer outfit was not enough for one day Taylor had appeared on Good Morning America in a lace paneled ensemble earlier in the day.

The multi-platinum selling artist opted for a cute look for the early morning appearance in the grey dress with sheer sleeves.

Keeping things simple she also went without the dramatic makeup seen later, instead opting for a natural look.