Not sure anyone will be looking at the jewellery in that dress! Ivanka Trump launches boutique in daring gravity-defying frock
By Nadia Mendoza
Last updated at 12:15 PM on 13th December 2011
She was meant to be showcasing her new jewellery collection.
But Ivanka Trump's eye-wateringly low-cut dress may have averted attention from the glitz and sparkles ever so slightly.
The American heiress was launching her Fine Jewelry Boutique in New York City, slipping into a daring black dress for the occasion.
Don't let it slip! Ivanka Trump attends the launch of her Fine Jewelry Boutique in New York City wearing an incredibly daring gravity-defying dress
The 30-year-old posed with husband Jared Kushner at the showbiz event, but it seems organisers forgot the little detail when it came to aesthetics.
As the multi-millionaire couple posed for photographs, the backdrop was a rather more downtown affair with a distinct lack of red carpet to swan down and just a grubby paving slab with what appeared to be a drink spillage.
Yet Ivanka focused on the moral support from her family instead.
Rich kids: Jared Kushner and Ivanka pose together, but where's the red carpet?
Just before the event, she tweeted: 'Heading to the opening of my new jewelry boutique in Soho w/ @jaredkushner, @DonaldJTrumpJr, Vanessa and @EricTrump. So exciting! Whoo hoo!'
Despite giving a shout-out to her husband of two years, the cheeky Apprentice star revealed she has the hots for a rather dishy A-lister.
She revealed: 'I have a monster crush on Ralph Fiennes. We just filmed The View together. Very cute and very sweet!'
Famous friends: Hugh Jackman shows support with wife Deborra-Lee Furness
Celebrity friend Hugh Jackman also showed his support by attending with his wife and fellow Australian Deborra-Lee Furness.
Speaking of her collection, Ivanka wrote on her blog: 'My dream for this collection is that it will appeal to women who have a strong sense of themselves, know what they like, value exquisite workmanship and wear even the most important jewelry with a kind of off-handed elegance.
'They have a sense of tradition, but they like to go their own way. They appreciate quality, but won't tolerate stuffiness.
'They have everything, yet they have nothing to prove.'
Prior to dabbling with designing, Ivanka worked as a fashion model - including Versace, Tommy Hilfiger and Thierry Mugler - and is one of the boardroom judges on her father's reality show The Apprentice.
Read more: http://www.dailymail.co.uk/tvshowbiz/article-2073531/Ivanka-Trump-launches-boutique-gravity-defying-dress.html#ixzz1gRaiRn7z