Pretty in pink: Stacey Solomon shows off her sensational curves as the new face of lingerie firm

By Georgina Littlejohn

Last updated at 10:53 PM on 6th August 2011

She had absolutely no qualms about strutting round the jungle in her bikini on I'm A Celebrity.

So it was no wonder Stacey Solomon jumped at the chance to become the face of new lingerie firm Boux Avenue.

Stacey, 21, joined the likes of fuller figured stars such as Kelly Brook and Jennifer Lopez and embraced her curves for the sexy underwear shoot.

Oh my God! Stacey Solomon looks sensational in pink lacy underwear as they new face of Boux Avenue

The reality TV star looked sensational in the lacy bra and knicker sets for the firm which is owned by businessman and Dragon's Den judge Theo Paphitis.

And she looked like she was having a lot fun and looked relaxed in front of the cameras as she playfully posed for the pictures.

She also showed off her new hair extensions, which she had done last week and which fell in light waves around her shoulders.

Stacey was chosen as the face of the new range after she was spotted buying some lingerie from the store in the Bluewater shopping centre in Kent.

Larking about: Stacey had some fun on the shoot as she playfully posed for the camera

And she said: 'Wow, I have just discovered new lingerie boutique Boux Avenue. I love it, and everyone should go and try on in there just to experience the changing rooms amazing lighting settings - they would make anyone look good in their underwear, even my muffin top!

'Wahoo! And the underwear is great for girlie girls like me!'

Stacey is also launching her own perfume soon, and her friends teased that she should called it OMG after her catchphrase, 'Oh my God'.

She said: 'I can't believe I've been approached to make a perfume. Little old me from Dagenham!'